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Brand Concept
ARKRAY
means "radiance of life."
ARKRAY
tries to bring "radiance of life" to all people with its
science technology.
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| 'ARKRAY' is a combination of
two words: ARK and RAY. 'ARK' is an ark or a large wooden
boat. As Noah's ark saved every kind of living creatures
in the Old Testament of the Christian Bible, an ark is considered
a symbol of life. 'RAY' is another word for brilliance.
It also means rays of light, a flash, and a twinkle. Together
they mean the 'shine of life'. |
Design Concept
The
ARKRAY mark was designed based on a diamond shape. A diamond
has been a symbol of light and life since ancient time .
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The Figure shows the meaning of each part of the mark. |
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